Focus Group Agenda: Meeting to be rescheduled

SiGBA Focus Group Agenda with Meeting to be rescheduled

Draft Agenda for SiGBA Focus Group Meeting
Demographics:
1. Identify yourself and what company you work for/type of business?

2. How long have you been in the green industry? What is your role, etc.

3. How did you first hear about SiGBA? What is your involvement with SiGBA?

4. What other green organizations are you affiliated with?

SiGBA Identity & Graphics:
5. What does the word Sierra Green Building Association mean to you?

6. What does the word SiGBA mean to you?

(Show the SiGBA logo) – what does this represent to you? How does the graphic
make you feel?

7. What does greenUP! mean to you?
(Show the greenUP! logo) – what does this represent to you? How does the
graphic make you feel?

8. What does greenFEST meant to you?
(Show the Tahoe greenFEST graphics) – what does this represent to you?
Explain how the graphic make you feel?

9. What do you think about SiGBA’s branding and taglines? (Candid feedback on
graphics and tag lines):
- Live green / build green
- Building the Sierra’s sustainable community
- greenUP!

10. Do you think SiGBA mission serves the community well? What about greenUP!?
- SiGBA Mission: educate and promote effective environmental design and
building practices in the Sierra Nevada communities
- Is there something SiGBA ought to be doing that isn’t already being addressed by
SiGBA or another organization?

- GreenUP! Mission:GreenUP! supports sustaining the environment in the
greater Reno-Tahoe region by strengthening community awareness of
organizations, opportunities, initiatives, and resources that contribute to building
an environmentally sustainable and economically vibrant community.

Membership Benefits and Pricing

11. What do you think about SiGBA’s membership benefits and pricing?
(give a handout listing gold and platinum level benefits and pricing)

12. What do you think about adding bundled pricing?

13. What benefits are most useful to you?

14. Is price a determining factor for SiGBA/greenUP! membership?

15. If you were to name one benefit that outweighs them all, what would it be?
Chapters

Open discussion about SiGBA visibility and presence in each of the chapters.
16. SiGBA foothills

17. greenUP! Reno

18. SiGBA South Lake Tahoe

19. SiGBA Truckee

20. If time permits, open SiGBA discussion